Alan Stein: Founder and Owner of Stronger Team, Head Performance Coach at DeMatha High School

Coach Alan Stein is the Founder and Owner of Stronger Team, a basketball performance and skill company designed to assist coaches and players in reaching their maximum potential. Coach Stein travels around the world sharing knowledge culminated in his 15 years of experience in skills and performance training through camps, clinics, consultations, and speaking engagements. As well he is currently the head performance coach for the elite DeMatha High School Boys’ Basketball program. Throughout his tenure he has trained NBA players such as Kevin Durant and coached at The Jordan Brand Classic, Nike Summer Basketball Camps, CP3 Elite Point Guard Camp and many others. We are very appreciative of Coach Stein for taking the time to share with us his experiences in coaching and advice for other coaches.  

Top 1% of Your Vocation

As aspiring coaches we asked Coach Stein to share with us habits that separate the successful coaches from the average coaches in the basketball world. Below are his top three pieces of advice that he assures will put you in the top 1% of your vocation:

  1. Do what you say you are going to do. It may seem simple but so many people do not have the discipline or character to simply follow through with their words. If you say you are going to do something, keep that commitment to yourself and to others. Follow through and be a person of your word.
  2. Coaching is a relationships based profession. Regardless of who you coach or at what level, it boils down to relationship building. You have to spend as much time worrying about the player in the jersey as you are worrying about the person in the jersey. In regards to other relationships in the coaching world, such as with your relationships with other coaches and trainers, you have to invest in quality relationships and keep your inner circle tight. “If someone does not pull you up, they are dragging you down.” He says this will all humility, however if someone is not giving you energy or adding value into your life then that may be a relationship you don’t want to invest in.
  3. Brick by brick, work on your craft everyday. A brick wall can’t stand up and be sturdy without carefully placed bricks that were laid one at a time with diligent detail. At the minimum you should be consciously finding an outlet or resource to learn one new thing a day, every day of the year. Alan is appreciative to be where he is today but looks back and sees his growth really took off when he focused on growing every single day. In a year from today he wants to look back on his career, who he is as a person, as a father and be able to say I am better then I was a year ago (10 years ago, 15 years ago, etc.). Brick by brick get better everyday. As well he has a goal to add one new contact into his phone every single day. “If in 10 years from now if I have added 3650 new contacts to my phone and learned 3650 new pieces of information, you can’t tell me I can’t get anything I want in this world.”

Success Takes Discipline

Did you make your bed today? Alan Stein can answer that question with a yes, and has answered yes, for the past 16 years of his life. Whatever your definition of success is, it is going to include a healthy dose of self discipline, such as making your bed and doing what you know you need to do every day to achieve success.

“It gives me confidence to know that I have done that (woken up early and made his bed) and accomplished something of discipline while people are still on their second dream. It gives me confidence and confidence is imperative to being successful in everything that you do.”

Coach Don Meyer, Coach Pat Summit and many other highly successful icons of the coaching world believe in instilling the ‘discipline yourself so others don’t have to’ philosophy into their players. Through making his bed every morning, investing in himself by reading books and articles, listening to podcasts or videos, one of Alan’s pillars for success that have lead him to be where he is today, has been his self discipline.

“Kids Today”

The players that we are coaching today are a part of what is referred to as “Generation Me” by many. We wanted to hear Coach Stein’s perspective on this topic and asked him if kids have changed over his time as a strength and skills trainer. “Yes and no. My parents thought our generation was entitled and we think kids today are entitled. Every group thinks the group after them has it easier.” Coach Stein really believes in painting each player as an individual and coaching them as such. Every player is motivated by something different, has a different personality, has had different past experiences that mold who they are. As a coach you have to build a connection with them as an individual to show them they can trust you and that you care. Once you have done that you as a coach have to figure out how to use that relationship and help them to be the best player they can be.


Currently over 71,000 people follow Coach Stein on Twitter and he attributes this down to one main focus of his personal brand: Authenticity. “Who I am on social media is who I am”. He tries to be himself in what he posts and makes sure that 90% of his posts are content that is relevant to players, coaches, and basketball junkies that follow him (the other 10% is devoted to showing off his adorable children and personal life as well as the incredible sponsors and partners that he works with). His primary rule for posting and sharing information is to ask himself, “will someone else following me find value in this?” Posts of articles, videos, links, etc. are only shared if someone else is going to gain from what he puts out onto his social feeds.

You can Follow Coach Alan Stein on Twitter @Alanstein

Listen to His Podcast The Hardwood Hustle on iTunes or

As well check out his strength and performance material at


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s